Superbrands Limited

7 hours ago

The award ceremony was held on 12 January 2026, at the Hilton

Moose Clothing Company has been recognised as a Superbrand for 2026, a proud milestone for a young Sri Lankan brand that has grown steadily through trust, consistency, and a strong connection with its customers. The award ceremony was held on 12 January 2026 at the Hilton, celebrating brands that have earned lasting respect and loyalty.

Superbrand status is not awarded lightly. It is reserved for brands that demonstrate excellence beyond numbers, brands known for quality, reliability, emotional connection, and long-term relevance. Selection is based on independent research, expert evaluation, and consumer perception, making it one of the most respected recognitions a brand can receive.

For Moose Clothing Company, this honour is especially meaningful. Founded with a simple belief that Sri Lankans deserve well-made, thoughtfully designed clothing at honest prices the brand has grown by listening closely to its customers and improving with every season. From everyday essentials to performance wear, Moose has focused on getting the fundamentals right: fit, comfort, durability, and value for money.

Commenting on the achievement, Hasib Omar, CEO of Moose Clothing Company, said:

“Being named a Superbrand is deeply meaningful for us because it comes from trust. Moose is still a young brand, and this recognition belongs to our customers who believed in us from the beginning, our teams who work with care and purpose, and everyone who chose Moose Clothing Company as part of their everyday life. It reminds us why we started and encourages us to keep building with integrity.” ... See MoreSee Less

Superbrands Limited

8 hours ago

BAT Brand Action Team Angola is an Official Partner of Superbrands 2026!
Together for another year of celebrating the Brands that make a difference in the Angolan market.
#SuperbrandsAngola #MarcasDoAmanhã ... See MoreSee Less

Superbrands Limited

8 hours ago

Superbrands project goes beyond the stamp. Lets the audience know what's behind Brands decisions, strategies and consistency.
Between programs, columns and content, we also want to hear who accompanies us. Which of these shows has been your favorite?
#SuperbrandsAngola #MarcasDoAmanhã ... See MoreSee Less

Superbrands Limited

6 days ago

Vision Care Recognised as a Superbrand, Reaffirming its Leadership in Eye Care Excellence!

Vision Care, Sri Lanka’s largest vision, hearing and eyewear solutions provider, has been recognised as a Superbrand for 2025, marking a significant milestone in its journey of delivering trusted, high-quality eye care to communities across the island.

Superbrands is the world’s independent arbiter of branding, celebrating the strongest and most valuable brands that demonstrate a clear advantage in their category and a meaningful connection with consumers. In Sri Lanka, participation in the Superbrands programme is by invitation only, and brands awarded Superbrand status are selected following evaluation by the Superbrands Council, a panel comprising experts from the fields of branding, marketing, design and advertising, supported by extensive research into market performance and consumer perception. This recognition enhances a brand’s standing and reassures customers and stakeholders that they are engaging with a proven industry leader.

The selection process follows a rigorous merit-based methodology. Independent research and expert assessment ensure that only brands with strong market presence, consistent performance and high levels of consumer trust are honoured. Criteria such as quality, reliability and emotional connection with customers are key considerations, making the Superbrand title a credible symbol of excellence.

Commenting on the achievement, Kasun Wijesena, Marketing Manager of Vision Care, said, “Being recognized as a Superbrand is a proud moment for us at Vision Care. It reflects the trust our customers place in us and our commitment to delivering excellence through vision, quality and compassion. This recognition motivates us to keep raising the bar in eye care for every Sri Lankan.”

Founded in February 1992, Vision Care set out to revolutionize Sri Lanka’s eye care industry. Over the past three decades, the company has evolved into the country’s leading provider of scientifically driven, world class eye care solutions, supported by a team of experienced optometrists and advanced diagnostic technology.

Today, Vision Care offers a comprehensive range of internationally acclaimed spectacles, sunglasses, and contact lenses, catering to diverse lifestyles and budgets. The company’s operations are guided by five core pillars, originality, technology, accessibility, sustainability and people, which continue to shape its growth and market leadership.

The company has consistently invested in its people, fostering a culture of inclusivity and professional development. With the establishment of the Vision Care Academy in 2008, the organization provides world-class in-house training in optometry, ensuring the continuous development of skilled professionals across its network.

Beyond its commercial success, Vision Care remains deeply committed to social responsibility. Its flagship community initiative Nethralokana Sathkara has provided free spectacles to deserving individuals across the island, reflecting its mission to improve lives through better vision.

As Vision Care continues to expand its branch network and embrace new technologies, the Superbrand recognition stands as a testament to its enduring promise to deliver exceptional eye care to Sri Lanka today and for generations to come. ... See MoreSee Less

Superbrands Limited

6 days ago

Her­it­ance Hotels and Resorts awar­ded Super­brands Sri Lanka status!

Her­it­ance Hotels and Resorts has been recog­nised as a Super­brands Sri Lanka’s Choice 2025, reaf­firm­ing its pos­i­tion as one of the coun­try’s most respec­ted and trus­ted hos­pit­al­ity brands.

The accol­ade, awar­ded by Super­brands Sri Lanka, cel­eb­rates brands that demon­strate the very highest stand­ards of excel­lence and con­sist­ency, evok­ing a strong emo­tional con­nec­tion with their con­sumers and cre­at­ing a clear point of dif­fer­en­ti­ation within the hos­pit­al­ity mar­ket.

Par­ti­cip­a­tion in Super­brands is offered by invit­a­tion only and is exten­ded to the most out­stand­ing brands within their respect­ive fields. Brands awar­ded the Super­brands status are eval­u­ated through an inde­pend­ent pro­cess led by the Super­brands Coun­cil, com­prised of experts and industry lead­ers in brand­ing, mar­ket­ing, design, advert­ising, pub­lic rela­tions and busi­ness. This sig­nal recog­ni­tion reflects both their mar­ket research and a pro­fes­sional assess­ment, identi­fy­ing brands that con­sumers con­sciously and con­sist­ently value and are will­ing to choose at a premium.

Her­it­ance Hotels and Resorts’ recog­ni­tion as a Super­brand high­lights its long-stand­ing com­mit­ment to exper­i­ence-led hos­pit­al­ity, sus­tain­ab­il­ity and authen­ti­city. Oper­at­ing across Sri Lanka’s most cul­tur­ally and geo­graph­ic­ally diverse regions as well as the Mal­dives with the flag­ship prop­erty, Her­it­ance Aarah, the brand has built-up a port­fo­lio defined by a strong archi­tec­tural iden­tity, mean­ing­ful guest exper­i­ences and a deep respect for its sense of place.

As the flag­ship brand of Aitken Spence Hotels, Her­it­ance is also the cus­todian of the largest port­fo­lio of Sri Lankan hotels designed by the legendary archi­tect Geof­frey Bawa, whose philo­sophy of trop­ical mod­ern­ism con­tin­ues to shape the brand’s dis­tinct­ive sense of space, flow and con­nec­tion to nature. This archi­tec­tural leg­acy, com­bined with pro­gress­ive sus­tain­ab­il­ity ini­ti­at­ives, well­ness offer­ings and culin­ary excel­lence, has posi­tioned Her­it­ance as a bench­mark for respons­ible exclus­iv­ity across the region.

Aitken Spence Chair­man and Chair­per­son Stassh­ani Jay­awardena com­men­ted, “Super­brands Sri Lanka’s Choice 2025 is a mean­ing­ful affirm­a­tion of the val­ues that have shaped Her­it­ance from the very begin­ning. It reflects our longterm com­mit­ment to build­ing a brand groun­ded in design integ­rity, respons­ible prac­tices and authen­tic hos­pit­al­ity, while con­tinu­ing to evolve in-step with the expect­a­tions of our guests.”

Aitken Spence Hotels Man­aging Dir­ector Susith Jay­awick­rama said, “Being awar­ded Super­brands Sri Lanka’s Choice 2025 rein­forces the trust our guests, part­ners and stake­hold­ers place in Her­it­ance Hotels and Resorts. This recog­ni­tion reflects not only our com­mer­cial strength but also our con­tin­ued focus on cre­at­ing emo­tion­ally res­on­ant, exper­i­ence-led hos­pit­al­ity offer­ings that con­nects deeply with today’s dis­cern­ing trav­el­ler.” ... See MoreSee Less

Superbrands Limited

6 days ago

Earn your brand reputation with Superbrands Malaysia’s Choice!
Let's connect. #Superbrands #superbrandsmalaysia2026 ... See MoreSee Less

Superbrands Limited

1 week ago

First Capital becomes Sri Lanka’s first investment Superbrand!

Managing Director and Chief Executive Officer Dilshan Wirasekara, together with the First Capital Holdings Marketing team, receives Superbrands recognition

First Capital Holdings PLC has been conferred the prestigious Superbrands status, a globally recognised endorsement awarded to brands that demonstrate exceptional strength, trust and distinction in their respective markets.

This recognition positions First Capital among an elite group of brands celebrated for their enduring credibility, strong consumer perception and consistent market leadership.

Superbrands is an independent global branding authority operating across more than 80 countries, identifying and celebrating the world’s most respected brands through rigorous evaluation processes. In Sri Lanka, the Superbrands programme is delivered in partnership with LMD, with the list of Superbrands unveiled annually. Recognition is extended only to brands that meet defined criteria, including brand strength, reputation, trust and consumer recognition. Following several years of inactivity, Superbrands Sri Lanka has been relaunched to spotlight the island’s most recognised and respected brands, both local and global.

First Capital’s selection as a Superbrand serves as a strong endorsement of its sustained excellence and leadership within the investment services industry. As Sri Lanka’s pioneering full-service investment institution, First Capital has built a longstanding reputation for market leadership, underpinned by strong brand equity, consistent performance and the trust of clients and stakeholders. The recognition reflects the brand’s visibility and credibility within the financial services ecosystem, supported by consistent inclusion among Sri Lanka’s top corporate brand rankings and recognition across leading independent brand and service awards.

First Capital Holdings Managing Director and Chief Executive Officer Dilshan Wirasekara stated, “Being awarded Superbrands status is a significant milestone for First Capital and a powerful validation of the trust placed in us by our clients, partners and stakeholders over the years.”

Notably, First Capital Holdings PLC became the first investment institution in Sri Lanka to be awarded the Superbrands status in 2025. ... See MoreSee Less